Private Health Insurance

Business Owners & their Family
Individuals & their Family
Companies & their Employees

Advising companies and individuals across the country.

I'm a Leicestershire based health insurance broker partnered with Pure Protection Ltd.

Working with businesses and individuals across the UK I provide exceptional private health insurance solutions that prioritise well-being and financial security.

My customers receive personalised assistance as well as expert private health insurance guidance from an advisor with a wealth of both small-medium business and individual experience.

Our Partners

The ISSUES with the Private Health Insurance Market

At Pure Protection, we believe in empowering individuals to take control of their insurance choices. We strive to address these issues by providing a comprehensive range of services and personalised advice, helping you navigate the complexities of the private health insurance market.

Lack of Comparison

When you search for private health insurance online, you're often overwhelmed by dominant industry players. This dominance makes it challenging to compare pricing, services, and benefits, leaving customers uncertain about the best options available.

Renewal Premiums

Many policyholders accept premium increases at renewal without reassessing their alternatives. This oversight prevents customers from maximising their coverage, or finding more cost-effective plans that provide better value for their money.

Finding Answers

Understanding the important and subtle differences between policy providers isn't always obvious. Speaking to an expert cuts to the heart of the question quicker saving you time and stress.

Working with Keith at to find the best private health insurance for our business proved a real time saver. 

After an initial conversation about our specific requirements/requests, he provided multiple options with guidance on the pros and cons of each one relating to our goals. He then expedited the process to get us signed up and running. Keith is personable and knowledgeable, a great insurance advisor for us.

Michelle Dalton - Managing Director, Rockfine Group

Exceptional experience with Keith Iliffe and Pure Protection. After receiving a more expensive renewal quotation we reached out to Keith for assistance. He expertly presented us with several cost-saving options and patiently addressed all our queries. The entire transition process felt effortless, thanks to Keith's guidance. We highly recommend Keith's top-notch service.

Joshua Windatt - Owner, Yolkk

Since meeting Keith at a networking event, I knew he was the right person to help me with my private medical and life insurance. Keith is very knowledgeable in both areas and quickly made me feel at ease and ensure me he would find the best deal for me in the market place.

Keith exceeded all expectations and I'd have no hesitation in recommending Keith, in fact I already have! A really nice guy as well and nothing is ever to much trouble

Simon Wright - Founder, WDCS

My brother and I had been deliberating for several weeks whether to take out life insurance. My brother was more sure than myself and had already started putting the wheels in motion with another broker. l thought "what's the harm in getting a quote?" and spoke to the same broker, but the quote was a little more expensive than I was hoping to pay. I then remembered that this is something Keith might be able to help with so gave him a call to talk through my thoughts. Keith was incredibly helpful and helped put my mind at ease, answering all of my questions when l'd call him at 8pm on a weekend!

Keith also managed to halve the cost of the broker I spoke to first. Along with this, he sat down with me to fill out the paperwork and explained all of it to remove the technical jargon.

Insurance always feels like you're paying for something you're never sure you needed in the first place, so it's nice to have someone on your side to give a little clarity and explain everything whilst being very reasonably priced.

l'd recommend Keith to anyone looking to take out life insurance. Your only regret will be that you didn't speak to him sooner!

Thanks again for all your help.

Neel Parmar
- lT Support Manager, Adsis IT

I didn't know much about private medical insurance when I first meet Keith, however Keith explained it in a clear and simple way, and it wasn't long before I realised it would be a mistake not to have it. He did all the leg work and helped advise in an independent way, which medical insurance plan would benefit me and my family the most. Keith's seamless, non-pressured approach was superb. It's a relief to know that if something should happen, we have the cover we actually need to get us back on our feet.

Chris Batty - Owner, Leicestershire Training Team

IC Services

Our commitment to exceptional service and our extensive network of providers ensure that you receive the highest quality care and support every step of the way.

Private Medical Insurance

Enjoy peace of mind with access to premium healthcare services, tailored to your specific needs.

Life Insurance & Critical Illness Cover

Safeguard your loved ones and yourself from unexpected events with comprehensive life insurance and critical illness coverage.

Income Protection

Ensure financial stability in the face of unforeseen circumstances that may prevent you from earning an income.

Dedicated Advice

Our experienced advisors are here to provide personalised guidance, helping you make informed decisions and choose the best insurance options for your situation.

Private Medical Insurance

Enjoy peace of mind with access to premium healthcare services, tailored to your specific needs.

Life Insurance & Critical Illness

Safeguard your loved ones and yourself from unexpected events with comprehensive life insurance and critical illness coverage.

Income Protection

Ensure financial stability in the face of unforeseen circumstances that may prevent you from earning an income.

Dedicated Advice

Our experienced advisors are here to provide personalized guidance, helping you make informed decisions and choose the best insurance options for your situation.

Frequently Asked Questions

Read our interesting

articles about investments

 Explore expert videos

User benefits of
the Investments
Personal 360°

Play video for more
 Explore expert videos

Growth of the
most popular
stocks in 2021

Swipe right for more
 Explore expert videos

Measure your portfolio value correctly

Play video for more
 Explore expert videos

 View useful statistics on famous stocks

Read our article and choose how much you invest in a stock. We will convert it from dollars into fractions of a whole stock.

Get started today
Dedicated to finding the most suitable policy for you. Contact now to explore available options and receive insight into the costs and benefits of different schemes.
Get started today